The branded content studio of the world's most trusted broadcaster

Who we are

BBC StoryWorks Commercial Productions is the branded content studio of BBC Studios, committed to telling brand stories with the creativity and integrity of BBC standards.

Building on the BBC’s century-long pedigree as one of the world’s most trusted storytellers, we bring together the art and science of storytelling - combining creative excellence with data-led insight - to craft branded content that not only engages but drives meaningful performance.

BBC StoryWorks creates beautifully crafted stories that move and inspire curious minds, forging authentic connections between global audiences and brands through informative, inspiring, and engaging branded storytelling.

Filming crew setting up a camera outdoors with a reflector, in a rural area with traditional thatched huts.

Chef seasoning a prepared dish on the countertop in a professional kitchen.

Cameraperson operating a camera on a grassy trail with cowboys riding horses and herding cattle in the distance.

Person sitting on a bench, drinking coffee, with mountains and a blue sky in the background, during dusk.

Filmmaker operating a camera rig on a farm with two people inspecting a cattle grazing in the background

Woman speaking in front of a green screen with mathematics equations, while a cameraman films her.

Woman sitting on a sofa during a film or photo shoot with a makeup artist and camera crew.

What we do

Woman handcrafting jewellery in a wooden workshop, wearing a wide-brimmed hat.

Thought-provoking, shareable advertisement features

Published on BBC Storyworks platforms, our creative films, articles, web experiences and live events are designed to deliver attention-holding impact that informs, educates and entertains, designed to drive measurable performance.

Group of elephants walking through a grassy landscape with the sun shining overhead.

Become part of an advertisement feature collective

Extend your brands reach by joining a curated series of branded content features presented by expert convening organisations, exploring the issues shaping society.

Group of joyful women dancing outdoors with arms raised

Distribution across BBC.com environments

Elevate your brand’s presence to BBC.com audiences through full page native hosting environments for your existing content.

Sunset behind a modern city skyline with tall skyscrapers

Associate your brand with groundbreaking content across BBC.com

We work with BBC Studios editorial teams to facilitate cohesive brand sponsorship opportunities around new and existing high-quality BBC editorial content across video, audio, newsletters, social media, and TV.

Person sitting on a rock with a camera, overlooking a mountain landscape at sunrise

BBC editorial content, brand backed

Associate your brand with BBC's award-winning editorial programming through Advertiser Funded Programming opportunities, running across our owned channels - driving awareness and earning authentic exposure with our global audience.

Who we've worked with

How we work

Creative excellence

Stories that captivate, inspire, and perform

Our teams combine world-class production expertise, local crews, and cinematic storytelling to create content that resonates deeply with audiences. From concept to delivery, we prioritise originality, craft, and quality to produce distinctive narratives that elevate brands and leave a lasting impact across a range of formats.

Video Views

4.6 Million

Social Engagements

3.3 Million

Filmed by local crews

20 Films

Data-driven creativity

Deep audience insight sits at the heart of our storytelling

Our teams leverage robust BBC audience data and custom cohort development to understand how viewers engage with content. Alongside this, BBC StoryWorks uses its proprietary Science of Engagement tool to measure emotional impact and inform campaigns built on meaningful, insight-driven audience understanding.

Page Views

3.9 Million

Social Views

22.9 Million

Digital Impressions

131.6 Million

Distribution at scale

Multi-platform campaigns to reach audiences where they are

BBC StoryWorks uses BBC Studios platforms across web, TV, social, and audio to deliver meaningful reach and impact. With a deep understanding of audience behaviour, we strategically place stories where they will resonate most, ensuring relevance, visibility, and stronger connections with global audiences.

Social Impressions

4.8 Million

Page Views

145,000

Creative Execution

Arcade game

Social storytelling

Content made for how people scroll

We build social-first campaigns using platform-native creative, audience insights, and a deep understanding of algorithms and behaviours. This ensures content reaches the right people, in the right place, at the right time, maximising engagement, relevance, and performance across fast-moving digital environments.

Video Views

4.6 Million

Social Engagements

3.3 Million

Digital Impressions

136.8 million

Digital storytellers

Thoughtful digital experiences, created to inspire

From bespoke websites to immersive interactive experiences, our digital teams use innovative formats and techniques to create compelling audience journeys. Each experience is designed to reflect the world and inspire the people who encounter it, driving deeper engagement and meaningful, lasting connections.

Video Plays

995,000

Dwell Time

4m 9s

Native Advertising Gold

Best automotive
programme

swipe to discover