Innovation Unlocked harnessed storytelling, immersive design, compelling audio and animated social content to make science accessible. BBC StoryWorks created an engaging audience experience by combining digitally illustrated pencil-style portraits with watercolour effects for a handcrafted feel. This was complemented by 30-second animated clips that brought audio excerpts to life, which were shared on social channels to reach new healthcare audiences.

As a result, 95% of those who recalled the campaign stated an improvement in their perceptions of GSK's global health work. A part two of this campaign is set to launch in June 2026.