Guided by Brand Scotland’s ‘The head, heart and spirit’ brand messaging BBC StoryWorks produced a multi-year advertisement feature campaign capturing inspiring real stories that exemplify Scotland’s innovation, culture and community spirit.

One example was a cinematic branded film featuring Sarah Clarke, Marketing Manager at tidal energy company Orbital in Orkney. Her personal and professional journey – relocating, starting a family, and thriving in a supportive community – embodied the campaign’s themes of purpose and belonging.

This multi-platform, multi-year campaign has included video content showcasing nine compelling casestudies, digital articles, social content and custom digital units.

Award winner