Where leaders turn for clarity
A podcast built for the executives shaping tomorrow
Anchored in the insight that over 2.5 million US C-suite and enterprise leaders turn to the BBC for trusted innovation and business reporting*, the strategy focused on engaging decision-makers in premium, credibility-led environments.
Recognising that this audience values depth, nuance, and expert-led perspectives, BBC StoryWorks developed a multi-episode advertisement feature podcast for Deloitte designed to deliver in-depth, insight-driven conversations that was audience-first and aligned with how executive leaders prefer to consume complex ideas.
Together, seasons 1 and 2 demonstrate the strength of a sustained storytelling platform that continues to evolve alongside audience needs while maintaining consistent alignment with Deloitte's thought leadership priorities. Building on strong early engagement, season 2 has expanded reach and visibility among executive audiences. The Resilient Edge podcast continues to grow as a long-term franchise, positioning Deloitte at the centre of ongoing conversations around resilience, innovation, and enterprise transformation while deepening relationships with decision-makers worldwide.
*Source: IGI Ipsos Global Influentials 2025, A18+, US, HHI 150k+, Total Brand Footprint/Past 30 days
With 39k+ downloads within 30 days of launch, the Resilient Edge podcast charted in the top 2% of podcasts globally.
12.8m social impressions, achieving 707% of the campaign goal
178.8k page views, reaching 250.1% of the campaign goal
