Given its strength in semiconductors, Taiwan is a leading innovator on many fronts, Taiwan External Trade Development Council wanted this innovation to be reflected in an inspiring and engaging manner fit for a B2B audience, in an AI-dominated tech sphere. The goal was to re-introduce Taiwan to the world, establish the island as a global trendsetter in innovation, and refresh prior perceptions.

Inspired by Taiwan’s beautiful sprawling landscapes, Beyond silicon shores was produced as an advertisement feature for Taiwan External Trade Development Council by BBC StoryWorks. The campaign invited audiences on a unique journey where they would experience the legend of Taiwan through its natural beauty, and then learn about its captivating tech scene through the eyes of the innovators.

BBC StoryWorks produced a 6-minute documentary-style film, supported by cut downs, articles, and animations.

The campaign allowed audiences to hear from three Taiwanese innovators, visionaries who are helping to shape the future while wearing the "Made in Taiwan" badge with honour.

Released across BBC StoryWorks social media and a BBC.com website, the campaign recorded high levels of engagement with core audiences.