In Pursuit of Wellness is an advertisement feature presented by the Global Wellness Institute and produced for them by BBC StoryWorks. This branded content series asks audiences the central question of 'what does wellness mean to you?'.
Across three series of In Pursuit of Wellness, we have explored what it means to be well - and how wellbeing can be achieved.
With branded films paid and presented by Mandarin Oriental, Six Senses and L'Oreal, the series uncovers that wellness is not simply a destination some of us hope to reach, but a journey of becoming. Through human-central, solutions-focused branded global films and articles audiences are encouraged to view wellness as a pursuit; one rooted in the continual discovery and rediscovery of the self and world around us.
Launched at the Global Wellness Summit and showcased on a bespoke space on BBC.com, In Pursuit of Wellness has achieved critical acclaim and phenomenal social media reach into global audiences.

