Delta

The art of the game

Four people standing on a hill during a colorful sunset sky.

Delta Air Lines approached BBC StoryWorks with the objective to position them as an internationally minded brand that puts culture at the heart of a travel experience.

Through a custom advertisement feature content series, produced by BBC StoryWorks for Delta Air Lines, we told global stories celebrating the importance of culture identity, showcasing the value of in-person experiences, and exploring how traveling connects communities.

In Delta's Kaleidoscope campaign, we challenge audiences to ask themselves 'Why settle for a grey world when you could rediscover a more colourful one?' Sometimes, opening your world is all it takes to open your mind.

BBC StoryWorks produced a series of branded articles to immerse audiences in the kaleidoscope of women’s football and discover the culture inspired by a generation of excellence. Hosted on a custom BBC.com hub, the series bought together stories from LGBTQIA+ watch parties for women's football to connecting the world through Mariachi, and gave audiences the opportunity to immerse themselves in "The art of the game".

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182k

page views
*All campaign results sourced from BBC.com analytics and BBC StoryWorks Social Ad Accounts

2.3m

social impressions

2.2m

on-site promotional impressions