'It isn't particularly palatable' - fan questions Bezos' motivepublished at 18:10 BST
Dan Roan
Sports editor
Image source, Getty ImagesFenway Sports Group (FSG) says the newly announced deal "supports Liverpool's long-term growth ambitions by bringing together experts from across global business, technology and investment".
"The consortium partners will work with FSG and the club's leadership team to evaluate opportunities that enhance the club's objectives on and off the pitch," it added. "FSG continues to retain majority ownership and operational control."
FSG, which bought Liverpool in a £300m deal in 2010, previously sold a minority stake in the Anfield side to global sports investment firm Dynasty Equity.
In January, Liverpool became the top-earning Premier League club for the first time, according to analysis from financial firm Deloitte.
The following month, the club announced record revenues of £703m for the 2024-25 financial year.
BBC Sport has been told that while FSG was not seeking investment out of financial need, its leadership was attracted by the consortium's reach across global business, technology and investment, including in India and across Asia.
Liverpool fans strongly consider the club to have a specific set of values, centred around working-class roots, though.
Gareth Roberts, host of the Late Challenge LFC podcast, told BBC Sport earlier this week he was worried by Amazon's approach, given past criticisms around the way the company has treated its workers.
A Trades Union Congress report, external on Amazon, issued in 2020, highlighted "long, gruelling shifts with unreasonable productivity targets and unfair shift patterns" and "unacceptable working conditions".
In 2024, more than 200 workers took part in two days of strike action at an Amazon site in Birmingham as part of a long-running dispute over pay and union rights. Amazon said it regularly reviews its pay to ensure it offers competitive wages.
"How Amazon have treated unions and workers isn't particularly palatable," Roberts said. "Is he simply going to ramp up the name of Liverpool in order to make as much money as possible?"




























