Bristol Rovers

Image source, EFL

A new initiative highlighting the work of football club charities has been launched by the English Football League (EFL).

'Scan to Smile' will be rolled out in stadiums across the EFL from Friday until the end of January, with supporters invited to scan QR codes on posters displayed around grounds.

Each scan will unlock a short, uplifting story from a person whose life has been positively impacted by the support of their local club charity.

The subjects tackled include mental health support, combating loneliness, improving physical wellbeing, employability and confidence.

The EFL said it hoped the initiative would use "the reach and influence of football to offer fans a moment of positivity on matchday".

Trevor Birch, chief executive at the EFL, said: "Behind every club are people whose lives have been positively changed through the work and dedication of their local EFL club charity.

"This initiative gives supporters the chance to see that impact first-hand and reminds us that football truly is a force for good."

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All English Football League games across a four-day period in February will begin one minute late to raise awareness for the Every Minute Matters campaign.

The initiative will be in place for 36 matches across the Championship, League One and League Two between 5 and 9 February.

EFL sponsor Sky Bet and the British Heart Foundation (BHF) have been working together since May 2024 to highlight the importance of speed when it comes to performing live-saving CPR.

Later kick-off times will serve as "a stark reminder that every minute matters", the EFL said.

Bristol Rovers defender Tom Lockyer collapsed while playing for Luton Town eight minutes into the Championship play-off final against Coventry in May 2023.

Lockyer then suffered a cardiac arrest on the pitch seven months later during a Premier League game at Bournemouth.

"What happened to me can happen to anyone, anywhere, at any time," said Lockyer, who is now a BHF ambassador.

"Every year, more than 40,000 people in the UK suffer an out-of-hospital cardiac arrest and most of them never make it home.

"I'm here today because of the transformative power of CPR as every minute matters when it comes to saving a life.

"This February, we want everyone to get behind this life-saving initiative, learn the skills and be ready to step in because your actions could give someone else the chance I was given."

Throughout February, the Every Minute Matters campaign will call on fans to learn CPR using the BHF's online RevivR, external tool.

"Each minute without CPR reduces a person's chance of survival, so we're urging fans to learn the skills now, before you ever need them," said Dr Charmaine Griffiths, chief executive of the BHF.

EFL chief executive officer Trevor Birch added: "The one minute kick-off adjustment is a simple, powerful reminder that swift CPR can be the difference between life and death."

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Rochdale have signed Bristol Rovers' versatile defender/midfielder Bryant Bilongo on an 18-month contract, Tamworth striker Manny Duku on a deal until the end of the season and defender Callum Perry on an initial one-month loan from Coventry City.

Bilongo, 24, who can play anywhere down the left-hand side, joined the Gas in 2024 and made a total of 33 appearances for the club in all competitions, including 15 this season.

Duku, 33, scored six goals in 25 National League appearances for the Lambs, but this is a first senior loan for left-sided defender Perry, 20,

All three players could make their debuts for Dale in Saturday's trip to Gateshead (15:00 GMT).