Reintroducing Japan: Ten regions, endless discovery

Adventures await in Hokkaido – from cycling along coastal views, experiencing ski slopes to learning about its indigenous culture.

Tea plantations, sea fishing and famous breweries. Discover the rich culinary traditions of Japan's Kansai region.

Hop on ferries and subway lines to explore Greater Tokyo. From Japanese ibis in Sado Island, ancient paths used by feudal lords and samurai, to the celebrated bonsai art.

Prepare to be charmed by the Seto Inland Sea. Immerse yourself with breweries and museums in Yamagata, blends of ancient and modern architecture in Hyogo, "sea castle" in Ehime, and more.

Find four seasons of wonder north of Tokyo. From Japan's treasured spring blossoms, uniquely local summer festivities, the great outdoors in the autumn to winter sports.

From hiking in the Japan Alps to historic towns, traditional crafts and spiritual journeys, Central Japan embodies the very essence of Japan.

From ramen stalls and pottery kilns to volcanoes and beaches, Kyushu offers immense variety for adventurous travellers keen to veer off Japan’s beaten path.

From kayaking amongst the mangroves to relaxing on idyllic beaches or joining in the local festival, Okinawa provides visitors with a serene return to nature.

You've seen the cities – now take the road less travelled. Discover the hidden gems and silver linings of rural Japan.

Experience four unique prefectures in the Shikoku region of Japan. Begin with majestic mountains and seasonal landscapes, followed by a famous pilgrimage covering 88 temples, taste local sea bream rice and more.