Everybody looking for investment - Rodwellpublished at 16:05 BST
Rodwell: 'Everybody is looking for investment'
Charlton Athletic want to improve on last season's Championship performance but do it sustainably with some potential new investment, managing director Jim Rodwell has said.
The Addicks finished 19th on their return to the second tier last season and are unbeaten after two league games of the 2026-27 campaign.
Rodwell told BBC Radio London: "We need to take steps to move forward - nobody is under any illusions it'll be any easier than last season but every season you have to look to improve and grow, until eventually you can get up closer to those play-offs and who knows where it can go from there?"
Charlton's budget was in the bottom quarter of the division last season, according to Rodwell, and any potential new investment would be welcomed at The Valley.
"Everybody knows Championship football clubs lose a lot of money - this is a seriously expensive business to operate and that's not about Charlton Athletic, that's the marketplace," he said.
"Our revenues need to be higher - we have to work harder and be more creative about that.
"Everybody is looking for investment and looking for people to help shoulder the burden - this isn't some sort of fire sale or desperation measure from our owners, it's just what does it look like, is there someone out there who wants to shoulder some of the burden with us and take us on to the next level?"
Charlton are at home to Preston North End on Saturday (15:00 BST).





























