Yorkshire designers behind Coca-Cola's new look

Available for over a year

How do you refresh one of the world's most recognisable brands? Gayle Lofthouse speaks to Matthew Kenyon and James Ravenhall of Huddersfield agency The SUPERULTRARARE about creating Coca-Cola's new global packaging system and taking Yorkshire creativity to a worldwide audience. Image Credit: TheSuperUltraRare/Coca-Cola